Table of Contents
Raising Funding – Introduction
Raising funding is one of the most challenging—and rewarding—parts of launching a startup. Whether you’re building the next unicorn or a niche solution for a specific market, capital is key to scaling.
In this guide by AGE Capital Group, we’ll walk you through everything founders need to know to secure the funding they need in today’s competitive startup landscape.
1. Understand the Types of Startup Funding
There’s no one-size-fits-all when it comes to startup capital. Knowing your options helps you make better strategic decisions.
▸ Bootstrapping
Funding your business from your own savings. Best for MVPs or low-cost startups.
▸ Angel Investors
Wealthy individuals who invest in early-stage startups for equity. Often more flexible than VCs.
▸ Venture Capital (VC)
VCs like AGE Capital Group invest larger sums for equity in high-growth startups. Usually involved in Series A and beyond.
▸ Grants and Competitions
Non-dilutive funding from government, accelerators, or pitch competitions.
▸ Crowdfunding
Platforms like Kickstarter or equity crowdfunding to raise funds from the public.
2. Is Your Startup Ready to Raise?
Before you reach out to investors, make sure you’ve checked the following:
- ✅ Problem-solution clarity
- ✅ Minimum Viable Product (MVP)
- ✅ Defined target market
- ✅ Traction or early adopters
- ✅ Strong founding team
- ✅ Financial projections
Tip: Many investors (like AGE Capital) look for startups that are “funding-ready”—not just an idea, but proof of work and growth potential.
3. How Much Should You Raise?
Don’t just throw out a number. Calculate based on:
- Operational runway (18–24 months)
- Team salaries
- Product development
- Go-to-market strategy
- Emergency buffer
Formula: Monthly burn rate × 18 months + scale capital = Ask
4. Craft a Winning Pitch Deck
Your pitch deck is your business résumé. It should include:
- Cover slide
- Problem + solution
- Market size
- Product demo/screenshots
- Business model
- Traction
- Go-to-market plan
- Team
- Financials
- Ask & use of funds
📌 Pro Tip from AGE Capital Group: Tell a story. Investors fund people, not just businesses.
5. Where to Find Investors
- Angel networks (e.g., AngelList, local angel groups)
- VC firms (like AGE Capital Group – we’re accepting pitches now)
- Accelerators (Techstars, Y Combinator)
- Startup events & pitch competitions
- LinkedIn & warm intros
6. Investor Expectations in 2025
Today’s investors are looking for more than just a flashy idea.
They want:
- Clear path to profitability
- Proof of execution
- Scalable model
- Team resilience
- Responsible cap table
- A fair valuation
7. Avoid These Fundraising Mistakes
🚫 Raising too early
🚫 Unrealistic valuation
🚫 No traction or proof of concept
🚫 Ignoring due diligence
🚫 Not knowing your numbers
🚫 Weak team or internal conflict
8. Closing the Deal
Once you secure interest:
- Get a term sheet
- Involve a startup lawyer
- Prepare for due diligence
- Sign SAFE/Convertible Notes or Equity Agreements
Final Thoughts
Raising funding is tough—but with preparation, clarity, and grit, you’ll find the right investors for your journey.
At AGE Capital Group, we’re not just investors—we’re long-term partners. If you’re ready to grow and scale, our team wants to hear from you.